Every founder has been there: a new marketing tool promises more leads, a consultant swears their framework will 10x your pipeline, or a cold-calling service shows up with a “guarantee.” You’re not alone—and you’re not broken.
IQ gets you in the game. EQ keeps you in it. Wisdom wins it. Scaling a business isn’t a straight line—it’s a series of decisions, emotional pivots, and high-stakes trade-offs.
What does it really mean to "win" at work? Is it hitting quarterly numbers, earning a promotion, maintaining work-life balance, or simply surviving another week?
When it comes to marketing, most founders are asking the wrong question. They treat marketing like a transaction: I spend a dollar, I expect a dollar back. But marketing isn’t a vending machine
You scheduled the call. They missed the meeting. But their AI note-taker showed up right on time. Ghosting just went digital—and it’s raising new questions about trust, etiquette, and the future of human connection in business.
It’s a noble vision: lead with purpose, build around a cause, and change the world. But what if your mission-driven brand becomes the very reason you struggle to scale?